A post describing the tips on How to Customize Facebook Fan Page. Check inside for more details.
Facebook is an integral part of a company’s social media plan. It can, through a fan page, loads of traffic to a website. More importantly, it’s a great way to engage customers. With over a billion Facebook users, it’s definitely a strong tool to use when introducing a brand to consumers.
There are many uses for a Facebook fan page. And if used right, this can help any business get more engagement from customers. The problem is, not everyone knows how to do it right.
A number of big companies spend millions of dollars in advertising, which included Facebook fan pages. That should be a clear indication as to the weight fan pages can have on any marketing plan.
Still, the problem exists. Not everyone knows how to do it right.
The funny thing is, the more successful fan pages (those that generates thousands of followers and hundreds of likes and comments) are Unbranded or unaffiliated, meaning they’re not actually from a company.
Take actor George Takei as an example. His fan page is so popular his posts generate a lot of buzz. His page currently has more than 3 million likes. Now, that’s something any business would gladly spend for.
The good news is creating a Facebook fan page the right way can be easily especially with help from those who know it best. NY company Media Whiz is a good example. It helps businesses “engage, acquire, and retain customers” through different methods.
Here are some ways on how businesses can make a Facebook fan page right:
Customize the landing page. Fan pages need to look differently for both new visitors and those who already liked it. New visitors must be welcomed by a customized landing page that includes all the key information they need to get to know what the page is.
It’s not advisable to let new visitors land on the Wall because it doesn’t make sense to them. The Wall won’t effectively introduce the business and, therefore, affect the result.
Use relevant photos and use them as much as possible. Photos have appeal. They can attract attention and make it easier to entice people to hit the Like button.
Tag fans in any uploaded photos. Also, it’s a good idea to allow people to upload photos in the fan page. This is good for getting fans more engaged.
Engage members. Posting updates and comments will not guarantee people are going to respond. Fan page administrators need to post the right stuff. Questions are great attention-grabbers.
In most cases, questions answerable by yes or no perform well because they don’t require readers to compose long answers. Eventually, people will begin to expound on their answers and result to great conversations.
Be active in commenting. Administrators must respond to comments as soon as possible. This will let them know that you’re serious about engaging with fans. Getting involved with fan page members is easy when communication is constant.
Incentives work really well. Fan pages can attract more people by offering incentives. Now, this will have to depend on the nature of business. A consulting agency can offer informational products. A pet shop can offer gift certificates or free services. These will also help obtain more leads easily.
This is exactly what NY company Media Whiz can do well: obtain high-quality leads for businesses. It also helps improve search engine rankings and eventually improve sales. Using fan pages is just one of the many methods it uses.
The one thing that causes businesses to fail horribly in social media is the lack of engagement with customers. Fan pages that are executed well can help fill this gap.